![]() Research shows 73.4% of creators or brands with over a million followers are verified, but only 0.87% of those with 1,000-5,000 followers are. Select Business as the account type and follow the prompts to convert your account. Go to Settings and choose Switch to professional account near the bottom. Step 3: Switch your new account to a Business one You don’t need to fill out the rest of your profile right now (more on how to optimize it later). Follow the prompts to enter your email and phone number and choose a username and password. You can only create an account using a mobile device. If you have an existing Personal account, skip to Step 3. It’s free, and you can create a new one or convert your existing Personal account. ![]() To use most of the marketing tips featured here, you need an Instagram Business account. ![]() If you’re just starting out, here’s what you need to do to set your company’s Instagram account up for success.
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